BABA UMAR
Srinagar, Jan 01: It’s a calendar choreographed anew on Kashmir. With ‘Kashmir Everywhere’ as its catchphrase, the Jammu and Kashmir Bank has come out with its latest calendar. What’s more is that it is an “upgrade” of what the bank has been bringing out from the past several years.
This time the lens has been shifted away from the pictures of Kashmir’s flora and fauna, shrines, brides, landscape etc to a new spectrum. The new look is a portrayal of the Kashmiris with their merchandise clicked in the sundry markets of India. It’s all about Kashmiris slogging there in the plains of India and bringing home a new experience plus affluence. 
Chairman Jammu and Kashmir Bank Haseeb Drabu describes the schema of this year’s calendar as a move to “re-ascertain Kashmir’s cultural legacy”. “This is basically a new cultural proliferation and something what we can say an attempt to restore Kashmir’s rich heritage,” Drabu says.
This time the lens has been shifted away from the pictures of Kashmir’s flora and fauna, shrines, brides, landscape etc to a new spectrum. The new look is a portrayal of the Kashmiris with their merchandise clicked in the sundry markets of India. It’s all about Kashmiris slogging there in the plains of India and bringing home a new experience plus affluence. Chairman Jammu and Kashmir Bank Haseeb Drabu describes the schema of this year’s calendar as a move to “re-ascertain Kashmir’s cultural legacy”. “This is basically a new cultural proliferation and something what we can say an attempt to restore Kashmir’s rich heritage,” Drabu says.The May page reads a beautiful one-liner of a Kashmiri shawl vendor in Kolkatta, “We don’t just sell shawls, we sell stories.”The January page comes with a one liner of three Kashmiri boys who are engaging a Delhite on a roadside deal: “Every customer is a new experience.” These quotes apart from the images of Kashmiri entrepreneurs which depict their fortitude are carried till the last month of 2008.And many deem it wise to agree on the distinctiveness of this year’s calendar. They say it is one of the best ever calendar the bank has ever brought out.“It simply shows the life and struggle of Kashmiris who are out there beyond our borders,” says Imran, a student of photojournalism. “I feel encouraged while looking at its all leafs.”
The New Year calendar provokes the onlooker to seek for the mastermind who has taken adequate care while finalisation of the artefact from its enduring themes and images, aesthetic designs to selection of fonts, finest quality paper and the best statements of the home grown entrepreneurs.“The idea,” says Drabu, “is to demonstrate how our common Kashmiris have gone ahead.” He says this year’s calendar is a tribute to such entrepreneurs and their fortitude. “I salute them as they are my idols,” says he.And about the bank’s New Year resolution, he says it is “to contribute utmost in a short span of time”. The calendar seems not just a bundle of leaflets meant for hanging there on walls but it’s being seen as an eternal sort of spirit to Kashmiris through their own culture.Moreover it syncs with the mission statement of the bank to empower the promising entrepreneurs of the Valley.http://www.risingkashmir.com/index.php?option=com_content&task=view&id=51&Itemid=41
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